- See Also Berthoud, Ferdinand
In 2013, Chopard co-presidents Karl-Friedrich Scheufele and Caroline Scheufele announced their intention to create a new high-end watchmaking brand named for Ferdinand Berthoud, pioneer of the marine chronometer. The first products of this participation appeared in 2013 and the brand has proved successful since then.
The first product launched, Ferdinand Berthoud FB 1, has an octagonal case with the hour and minute hands moved to a subdial at 12:00 to focus on the central seconds hand, driven by a minute tourbillon. The brand won the “Aiguille d’Or” Grand Prix at the Grand Prix d'Horlogerie de Genève for this watch in November, 2016.