Swatch Group operate their own multi-brand boutiques in many prime shopping cities. They focus on the upper-level brands of the group Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, and Omega, as well as specialty pieces from Swatch. The stores pride themselves in carrying every mainstream model from each brand.
Tourbillon boutiques operate in 10 European cities (Amsterdam, Baden-Baden, Istanbul, Lausanne, Lugano, Montreaux, Moscow, Porto Cervo, Puerto Banús, St. Petersburg) and 4 American cities (Las Vegas, Miami, San Francisco, Seattle). Most are located in prime shopping areas rather than traditional “watch buying” cities like Berlin or Geneva.