Geneva Watch Days is a small watch show held in Geneva in August, beginning in 2020.

With Watches & Wonders and SIHH cancelled due to the global pandemic, a number of smaller watch makers created a small in-person event, the only such event in Switzerland that year. Founded by and featuring Breitling, Bvlgari, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin, and Urwerk, the event saw some notable introductions. It is likely to continue in future years, since many of these makers previously pulled out of other watch events.

Date August 26-29, Geneva Participants Artya, Bovet 1822, Breitling, Bvlgari, Czapek, De Bethune, Ferdinand Berthoud, Gerald Genta, Girard-Perregaux, H. Moser & Cie, Louis Moinet, Maurice Lacroix, MB&F, Ulysse Nardin, Urwerk

Notable Introductions

• Bovet 1822 Virtuoso VIII Tourbillon
• Breitling Endurance Pro
• Bulgari Aluminum Watch
• Bulgari Octo Finissimo Tourbillon Chronograph Skeleton Automatic
• Czapek Dark Matter
• De Bethune DB28 Steel Wheels Sapphire Tourbillon
• Ferdinand Berthoud Chronomètre FB 2RE
• H. Moser & Cie Streamliner Centre Seconds
• Ulysse Nardin Blast