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Sellita is a Swiss movement manufacturer established in 1956 in La Chaux-de-Fonds.


Sellita was founded in 1956 in La Chaux-de-Fonds. The company manufactured their own-branded watches in the 1960s and added the Tressa brand as well.

Today, Sellita is best known as a producer of automatic movements based on designs from ETA. Sellita was a contractor to the Swatch Group giant, producing parts and movements under license and began producing their own movements in 2003.

Since Swatch/ETA announced that they would cut back movement deliveries to third party customers, the importance of alternative suppliers such as Sellita, Technotime, and La Joux-Perret, has increased dramatically.


Sellita movements include:


Sellita Watch SA
Crêt du Locle 11
CH-2300 La Chaux-de-Fonds

Tel. ++41 (0) 32 967 99 67
Fax ++41 (0) 32 967 99 60