Die models Hommage and Sympathie von Roger Dubuis
© Roger Dubuis
Roger Dubuis is a Swiss watch manufacturerer, currently one of the Specialist Watchmakers of Richemont.
Through the cooperation of the watch engineer Roger Dubuis and the Portuguese watch fan and businessman Carlos Dias in 1995 the company SOGEM SA arises. Roger Dubuis had already worked at Patek Philippe and there gained valuable experience. The two decide to produce only 28 copies of each watch to ensure or even to enhance the exclusivity of each model. In addition each watch has to meet the requirements of the Geneva Seal and is delivered with this official award.
In 1999 the distribution is also expanded to North America. In the same year SOGEM SA is renamed to Manufacture Roger Dubuis SA.
The company is one of the very few who are able to produce a complete oscillating system almost entirely in-house (from 2003). In addition to the movements also the cases are self-produced; for this purpose the firm entertains an own case production in the Swiss canton of Ticino.
In 2001 one moves to the new headquarters in Meyrin near Geneva. The participation at the Geneva Salon SIHH turns out to be very successful. The four calibers as well as the further developed collections attract general attention.
In 2005 a second building is put into operation, in which 500 people are employed on 14,500 square meters. A machinery of 120 manufacturing equipments enables autonomous manufacturing of the inhouse calibers.
In the same year, the manufacture presents a double tourbillon, which is housed in the case of a completely new model, called Excalibur.
In April 2006 at the Geneva SIHH six more in-house calibers are presented. Three of them are world firsts. Overall, the company now has a total of 28 own manufacture movements, each of which is provided with the Geneva Seal.
Roger Dubuis Excalibur Tourbillon Ref. EX42-09-50-0009R01B
© Roger Dubuis
The brand identity of Roger Dubuis is determined by a unique synthesis of two seemingly opposite poles unusual, extreme, even uninhibited and “crazy” design style on the one hand, and a return to the traditional values of the high Geneva art of watchmaking as the other part (keyword Geneva Seal). That means unusual looking watches with outstanding mechanical inner value. To name only one typical example, even the ladies watches are all equipped with mechanical movements, moreover, from in-house production - this claim even Patek Philippe, Audemars Piguet and Rolex cannot comply, and Cartier anyway!
You can also call this style “overboarding” joie de vivre. It is very befitting that the brand has also expensive jewelry on offer.
On September 17, 2007 it is announced that Roger Dubuis' component manufacturing becomes part of the Richemont group. First managing Director is a native of Augsburg, Matthias Schuler (formerly at IWC). The luxury group acquires a controlling interest in the company on August 11, 2008.
The earlier model series FollowMe, Hommage, Sympathie, TooMuch and MuchMore around 2008 are replaced by a new concept basing on vier collections Excalibur, KingSquare, EasyDiver and GoldenSquare (more on this below).
The small series of only 28 copies are now joined by the “normal series” with 888 copies per model. The Eight as a sign of harmony and completeness is chosen as happiness and success symbol for the brand.
The newer models continue the “special style” of the brand mentioned above with even greater consequence there are tourbillons also with strikingly masculine sport watches, movements skeletonized to the extreme are to be found in youthful fresh cases, and for colors, shapes and materials there are no restrictions. Rarely has such a young brand occurred as sovereign.
Branches can be found not only in Geneva and Madrid, but now also in Singapore, Kuala Lumpur, Jakarta, Tokyo, Shanghai and Hong Kong. Similar to other brands the sales network is supplemented by own flagship stores.
Roger Dubuis Excalibur Doppel-Tourbillon Ref. EX45-01SQ-20-00SE000B
© Roger Dubuis
Each of the four model series covers a special division of the offering and represents a specific temperament Excalibur = demanding complications, KingSquare = rectangle architectural design, EasyDiver = Sports watches, GoldwnSquare = jewelry watches / women's collection.
Manufacture ROGER DUBUIS
2, rue André-De-Garrini - CP 149
CH-1217 Meyrin 2 (Genf)
Tel. +41 (0)22 783 28 28
Fax +41 (0)22 783 28 82