“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” - Hans Wilsdorf, founder of Rolex
Tudor is a subsidiary of Rolex, whose watches are located in their price range below the Rolex models. Most Tudor models are equipped with ETA calibres, though the company has recently developed a range of in-house movements as well. But they also have a remarkable quality. Recently, Tudor has, in terms of watch design, developed to a slightly more progressive brand than Rolex.
- 1948 First advertising campaign designed exclusively for Tudor.
- 1954 Launch of the model Tudor Oyster Prince Submariner, of which from the 1950s on some versions are delivered to the US Navy and from the 1950s to 1980s to the Marine nationale française.
- 1971 Market launch of the Tudor Oysterdate Chronograph - later also known as “Montecarlo”.
- 1995 Introduction of the latest generation of Tudor Submariner.
- 2007 Start of the process of reorienting the Tudor brand internationally.
- 2009 Launch of the lines Tudor Glamor and Tudor Grantour.
Current models of the Tudor collection
- Heritage Advisor - Classic travel watches
- 1926 - Classic watches
- Style - Classic dress watches
- Clair de Rose - Ladies watches
- Classic - Retro watches
Former models of the Tudor collection:
- Sports stepped bezel with or without a minute scale (rotating), steel or steel/gold
- Date-Day day of the week and date, steel/gold, champagne-colored dial with 10 diamonds
- Classic 39 mm sports watch, smooth bezel
- Chronograph sports model, stainless steel case
- Classic 38 mm luxury model, stepped or diamond-studded bezel
Similar to Rolex, there is a sophisticated system of variations in the different dials, cases and bracelets that can be combined according to taste. So the watch fitting to one's personal style can be found.
As of 2019, Tudor has entered the ranks of the most-awarded watch manufacturers, claiming 5 prizes to date at the Grand Prix d'Horlogerie de Genève. This puts Tudor even with well-known manufactures like Jaeger-LeCoultre and Girard-Perregaux at that award.