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“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” - Hans Wilsdorf, founder of Rolex
Tudor is a subsidiary of Rolex, whose watches are located in their price range below the Rolex models. Most Tudor models are equipped with ETA calibres, though the company has recently developed a range of in-house movements as well. But they also have a remarkable quality. Recently, Tudor has, in terms of watch design, developed to a slightly more progressive brand than Rolex.
- 1926 Registration of the trademark “The Tudor” by the company “Veuve de Philippe Hüther” on behalf of Hans Wilsdorf.
- 1948 First advertising campaign designed exclusively for Tudor.
- 1954 Launch of the model Tudor Oyster Prince Submariner, of which from the 1950s on some versions are delivered to the US Navy and from the 1950s to 1980s to the Marine nationale française.
- 1957 Market launch of the Tudor Advisor model with alarm function.
- 1970 Market launch of the Tudor Oysterdate Chronograph.
- 1971 Market launch of the Tudor Oysterdate Chronograph - later also known as “Montecarlo”.
- 1995 Introduction of the latest generation of Tudor Submariner.
- 2007 Start of the process of reorienting the Tudor brand internationally.
- 2009 Launch of the lines Tudor Glamor and Tudor Grantour.
- 2010 Market launch of the Tudor Heritage Chrono and Tudor Glamor Double Date models.
- 2012 The launch of the dive watches Tudor Black Bay and Tudor Pelagos.
- 2015 Launch of the brand's first manufacture movement for the North Flag and Pelagos models.
- 2017 Market launch of the Black Bay Chrono model with manufacture chronograph movement. Launch of the “Born to Dare” campaign.
- 2019 The Black Bay P01 is introduced with a radical new case.
Current models of the Tudor collection
- Black Bay - Classic dive watches similar to the historic Rolex Submariner
- Pelagos - Modern dive watches similar to the current Rolex Submariner
- North Flag - Modern sports watches
- Glamour - Dress watches
- Fastrider - Modern sports chronographs
- Heritage Chrono - Classic sports chronographs
- Heritage Ranger - Classic field watches
- Heritage Advisor - Classic travel watches
- 1926 - Classic watches
- Style - Classic dress watches
- Clair de Rose - Ladies watches
- Classic - Retro watches
Former models of the Tudor collection
- Sports stepped bezel with or without a minute scale (rotating), steel or steel/gold
- Date-Day day of the week and date, steel/gold, champagne-colored dial with 10 diamonds
- Classic 39 mm sports watch, smooth bezel
- Chronograph sports model, stainless steel case
- Iconaut GMT/dual time zone, fixed bezel with 24 hours scale, black (white) red dial
- Hydronaut II dive watch with rotating bezel,,rubber or steel band, waterproof to 20 atm
- Aeronaut pilot's watch with large numerals, rubber, textile or steel band
- Classic 38 mm luxury model, stepped or diamond-studded bezel
Similar to Rolex, there is a sophisticated system of variations in the different dials, cases and bracelets that can be combined according to taste. So the watch fitting to one's personal style can be found.
As of 2019, Tudor has entered the ranks of the most-awarded watch manufacturers, claiming 5 prizes to date at the Grand Prix d'Horlogerie de Genève. This puts Tudor even with well-known manufactures like Jaeger-LeCoultre and Girard-Perregaux at that award.
- 2013 Grand Prix d'Horlogerie de Genève Revival Watch Prize, Heritage Black Bay
- 2015 Grand Prix d'Horlogerie de Genève Sports Watch Prize, Pelagos
- 2016 Grand Prix d'Horlogerie de Genève “Petite Aiguille” Prize, Heritage Black Bay Bronze
- 2017 Grand Prix d'Horlogerie de Genève “Petite Aiguille” Prize, Black Bay Chrono
- 2019 Grand Prix d'Horlogerie de Genève Challenge Watch Prize, Black Bay P01