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tudor

Tudor

Tudor Black Bay Bronze (click to enlarge!)
Tudor Black Bay Bronze
© Tudor

Tudor is a Swiss watch brand and subsidiary to Rolex.

Overview

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” - Hans Wilsdorf, founder of Rolex

Tudor is a subsidiary of Rolex, whose watches are located in their price range below the Rolex models. Most Tudor models are equipped with ETA calibres, though the company has recently developed a range of in-house movements as well. But they also have a remarkable quality. Recently, Tudor has, in terms of watch design, developed to a slightly more progressive brand than Rolex.

Brand History

  • 1926 Registration of the trademark “The Tudor” by the company “Veuve de Philippe Hüther” on behalf of Hans Wilsdorf.
  • 1946 Foundation of the “Montres Tudor SA” on March 6 in Geneva.
  • 1947 Market launch of the model Tudor Oyster. First application of a Oyster patent to Tudor.
  • 1948 First advertising campaign designed exclusively for Tudor.
  • 1952 Market launch of the Tudor Oyster Prince. First application of a rotor at Tudor.
  • 1954 Launch of the model Tudor Oyster Prince Submariner, of which from the 1950s on some versions are delivered to the US Navy and from the 1950s to 1980s to the Marine nationale française.
  • 1957 Market launch of the Tudor Advisor model with alarm function.
  • 1970 Market launch of the Tudor Oysterdate Chronograph.
  • 1971 Market launch of the Tudor Oysterdate Chronograph - later also known as “Montecarlo”.
  • 1976 Market launch of the Tudor Prince Oysterdate, the brand's first automatic chronograph.
  • 1995 Introduction of the latest generation of Tudor Submariner.
  • 2007 Start of the process of reorienting the Tudor brand internationally.
  • 2009 Launch of the lines Tudor Glamor and Tudor Grantour.
  • 2010 Market launch of the Tudor Heritage Chrono and Tudor Glamor Double Date models.
  • 2012 The launch of the dive watches Tudor Black Bay and Tudor Pelagos.
  • 2015 Launch of the brand's first manufacture movement for the North Flag and Pelagos models.
  • 2017 Market launch of the Black Bay Chrono model with manufacture chronograph movement. Launch of the “Born to Dare” campaign.
  • 2018 Introduction of a new line of manufacture movements and a new GMT function.
  • 2019 The Black Bay P01 is introduced with a radical new case.

Collection

Current models of the Tudor collection

Former models of the Tudor collection:

  • Sports stepped bezel with or without a minute scale (rotating), steel or steel/gold
  • Date-Day day of the week and date, steel/gold, champagne-colored dial with 10 diamonds
  • Classic 39 mm sports watch, smooth bezel
  • Chronograph sports model, stainless steel case
  • Iconaut GMT/dual time zone, fixed bezel with 24 hours scale, black (white) red dial
  • Hydronaut II dive watch with rotating bezel,,rubber or steel band, waterproof to 20 atm
  • Aeronaut pilot's watch with large numerals, rubber, textile or steel band
  • Classic 38 mm luxury model, stepped or diamond-studded bezel

Ladies' models:

Similar to Rolex, there is a sophisticated system of variations in the different dials, cases and bracelets that can be combined according to taste. So the watch fitting to one's personal style can be found.

Awards

As of 2019, Tudor has entered the ranks of the most-awarded watch manufacturers, claiming 5 prizes to date at the Grand Prix d'Horlogerie de Genève. This puts Tudor even with well-known manufactures like Jaeger-LeCoultre and Girard-Perregaux at that award.

tudor.txt · Last modified: 15.11.2023 16:15 by gerdlothar

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