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Xemex Logo

Ruedi Külling

Xemex - Swiss watch manufacturer

Xemex was founded 1996 by Designer Ruedi Külling and marketing specialist Hanspeter Hanschick.

The story of Ruedi Külling is that of a successful idealist. 1935 born, he worked first as a successful advertiser and graphic designer. During this period he created memorable advertising campaigns for brands such as “Sinalco” and “bic” until he 1994 found himself constrained in his creativity by too much marketing. So he sold his shares in an advertising agency to realize his lifelong dream and design watches. The impetus for this was his idea to transmit the design of the Swiss railway clock to wristwatch format. Encouraged by this success, he summed up the courage to design watches by himself. After one and a half years of preparation, he was ready in 1996. Külling presented his new brand Xemex Swiss Watch with …

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The Most Important Brands

Lange employees in front of the 2001 re-inaugurated headquarters of „A. Lange & Söhne“. The building was built in 1873.

Classical Brands

Patek Philippe and Rolex
Interesting facts about two world known brands, which have both written watch history
Vacheron Constantin
The oldest watch brand of the world; history and background
From A. Lange & Söhne to Lange Uhren GmbH
Watchmaking tradition in Glashütte under the brand name “A. Lange & Söhne”
Audemars Piguet and Girard-Perregaux
Two family-held manufactures rich in tradition, who both go their own independant way successfully
Jaeger-LeCoultre and Zenith
Two manufactures rich in tradition
Longines and TAG Heuer
Classics of time measurement
Cartier
Stylish luxury has a name Cartier, best known house for luxury accessoires and timeless watch classics
IWC - International Watch Co. Schaffhausen
History of a well-known company in Northern Switzerland
Breitling and Omega
Striking male watches with sporty appeal
Junghans
Detailed description of the traditional german brand and its checkered development

The young German company Nomos in Glashütte

Upcoming Brands

Blancpain and Chronoswiss
Rebirth of the mechanical watch at the beginning of the eighties
Franck Muller and Parmigiani
Two watch artists who have created their own brand in the top segment
Chopard
A German family positions their own successful luxury brand
Sinn
With unusual direct marketing straight into the hearts of the watch friends
Nomos
From pioneer after the German 'Wende' to fashion brand and manufacture
Fortis
With distinctive and robust space and pilot's watches to success
Xemex and Temption
Modern creativity creates timeless and clear design

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