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Ebel

Swiss watch manufacturer

In 1911 Eugène Blum founds, together with Alice Blum, née Lévy, an etablissage workshop in La Chaux-de-Fonds. By combining the first letters of both names — Eugène Blum Et Lévy — the artificial name “Ebel” is created. In 1932 Charles, the son of the founder, takes over the management of the company. He is building a sales network of the company and further expands it into many foreign countries. Under the direction of Blum's grandson Pierre-Alain the company takes a significant upturn since the beginning of the 1970s and produces also wristwatches for Cartier. The company is meanwhile part of the LVMH Group and at the end of 2003 is incorporated by the Movado Group.

The brand belongs to those who as first practice the marketing principle of testimonial advertising, which is most common today, intensively and with great success. Well-known names with which is advertised are Boris Becker, Andre Agassi and Claudia Schiffer. With the slogan “Architects of Time” the brand …

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The Most Important Brands

Lange employees in front of the 2001 re-inaugurated headquarters of „A. Lange & Söhne“. The building was built in 1873.

Classical Brands

Patek Philippe and Rolex
Interesting facts about two world known brands, which have both written watch history
Vacheron Constantin
The oldest watch brand of the world; history and background
From A. Lange & Söhne to Lange Uhren GmbH
Watchmaking tradition in Glashütte under the brand name “A. Lange & Söhne”
Audemars Piguet and Girard-Perregaux
Two family-held manufactures rich in tradition, who both go their own independant way successfully
Jaeger-LeCoultre and Zenith
Two manufactures rich in tradition
Longines and TAG Heuer
Classics of time measurement
Cartier
Stylish luxury has a name Cartier, best known house for luxury accessoires and timeless watch classics
IWC - International Watch Co. Schaffhausen
History of a well-known company in Northern Switzerland
Breitling and Omega
Striking male watches with sporty appeal
Junghans
Detailed description of the traditional german brand and its checkered development

The young German company Nomos in Glashütte

Upcoming Brands

Blancpain and Chronoswiss
Rebirth of the mechanical watch at the beginning of the eighties
Franck Muller and Parmigiani
Two watch artists who have created their own brand in the top segment
Chopard
A German family positions their own successful luxury brand
Sinn
With unusual direct marketing straight into the hearts of the watch friends
Nomos
From pioneer after the German 'Wende' to fashion brand and manufacture
Fortis
With distinctive and robust space and pilot's watches to success
Xemex and Temption
Modern creativity creates timeless and clear design

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