The term, group, typically refers to a large luxury or watch products company which owns multiple brands.

Since the earliest days of Swiss watch production, brands have banded together into larger groups to improve efficiency, variety, and profitability and control competition. Today, most Swiss, German, French, and Japanese brands are controlled by a few large groups. The largest of these, Swatch Group, controls more than half of the market for high-end watches.

As of 2018, the following large watch groups exist

• Citizen Holdings - Alpina, Arnold & Son, Bulova, Citizen, Frederique Constant
• Citychamp - Corum, Eterna, Rotary
• EganaGoldpfeil - Dugena, Junghans
• Fossil Group - Fossil, Zodiac
• Kering - Girard-Perregaux, JeanRichard, Gucci, Ulysse Nardin
• LVMH - Bulgari, Chaumet, Hublot, TAG Heuer, Tiffany, Zenith
• MELB Holding - H. Moser & Cie., Hautlence
• Richemont - A. Lange & Söhne, Baume & Mercier, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Ralph Lauren, Roger Dubuis, Vacheron Constantin, Van Cleef & Arpels
• Seiko Group - Credor, Orient, Grand Seiko, Seiko
• Swatch Group - Balmain, Blancpain, Breguet, Calvin Klein, Certina, Glashütte Original, Hamilton, Harry Winston, Jaquet Droz, Léon Hatot, Longines, Mido, Omega, Rado, Swatch, Tissot, Union Glashütte
• Watchland - Franck Muller, Pierre Kunz, European Company Watch, Rodolphe, Alexis Barthelay, Martin Braun

• Industry consolidation
• Independent
• Watch and luxury trusts