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Watch and jewelery fair

The BASELWORLD is the largest and most important watch and jewelery fair in the world. It takes place each spring at Basel.

The fair carries the name BASELWORLD since 2003.

Swatch Group announced in 2018 that they would no longer attend Baselworld with any of their brands, and the show has been reduced by one day. In 2019 it was announced that SIHH and BaselWorld would be held in successive weeks in April.


The Basel Fair began in 1917 as the Schweizer Mustermesse Basel (MUBA), and included Swiss watch Manufacturers for the first time in 1925. In 1931, a dedicated pavilion was added for watches, known as the Schweizer Uhrenmesse.

In 1973, the first Europäische Uhren und Schmuckmesse (EUSM or “European Watch, Clock and Jewellery Fair”) was held within the MUBA. This is usually considered to be the first in the series of Watch fairs in Basel, and future events were numbered from this year. The Mustermesse Basel changed its name to BASEL in 1983 and became an independent entity specifically focused on watches, clocks, and jewelry in 1994. In 1986, BASEL was opened to brands from outside Europe for the first time. The show was renamed Baselworld in 2003.

In 2020, before the global pandemic, many brands announced that they would no longer be involved in Baselworld. This was made worse as the show was postponed due to the Covid-19 pandemic and ultimately cancelled. It was re-launched as a “year-round marketing and communications platform” but the in-person show was re-launched later that year as HourUniverse.

Swiss Industries Fair, Basel, 1952

Swiss Industries Fair, Basel, 1953

Swiss Industries Fair, Basel, 1954

Swiss Industries Fair, Basel, 1955

Swiss Industries Fair, Basel, 1956

April 14-24, 1956

Swiss Industries Fair, Basel, 1957

April 27-May 7, 1957

Swiss Industries Fair, Basel, 1958

April 12-22, 1958

Swiss Industries Fair, Basel, 1959

Swiss Industries Fair, Basel, 1960

April 23-May 3, 1960

Swiss Industries Fair, Basel, 1961

Swiss Watch Fair, Basel, 1962

March 31-April 10, 1962

Swiss Watch Fair, Basel, 1963

April 20-30, 1963

Swiss Watch Fair, Basel, 1964

Swiss Watch Fair, Basel, 1965

April 24-May 4, 1965

Swiss Watch Fair, Basel, 1966

50th anniversary, April 16-26, 1966

Swiss Watch Fair, Basel, 1967

April 15-25, 1967

Swiss Watch Fair, Basel, 1968

April 20-30, 1968

Basel Fair, 1969

Basel Fair, 1970

Swiss Watch Fair, 1971

April 7-17, 1971

Swiss Watch Fair, 1972

April 15-25, 1972

This was the first year that other European watch companies attended the Basel Fair. It was well-attended by French and German watch companies in particular. This fair included mechanical digital watches, electric watches, tuning fork, and various types of quartz movements.

European Watch, Clock and Jewellery Fair, 1973

April 7-17, 1973 The watch fair was officially separate from the rest of the Basel Fair. This is considered the first Basel Watch Fair.

European Watch, Clock and Jewellery Fair, 1974

March 30-April 8, 1974

European Watch, Clock and Jewellery Fair, 1975

April 12-21, 1975

European Watch, Clock and Jewellery Fair, 1976

April 24-May 3, 1976

European Watch, Clock and Jewellery Fair, 1977

April 16-25, 1977

European Watch, Clock and Jewellery Fair, 1978

April 15-24, 1978

European Watch, Clock and Jewellery Fair, 1979

April 21-May 1, 1979

European Watch, Clock and Jewellery Fair, 1980

April 19-28, 1980

European Watch, Clock and Jewellery Fair, 1981

April 25-May 4, 1981

  • Eterna celebrates their 125th anniversary

European Watch, Clock and Jewellery Fair, 1982

April 17-26, 1982

European Watch, Clock and Jewellery Fair, 1983

April 16-25, 1983, the last time the Watch fair was held at the same time as the Swiss Industries Fair

European Watch, Clock and Jewellery Fair, 1984

April 5-12, 1984, the first time the Watch fair is held independently of the MUBA.

European Watch, Clock and Jewellery Fair, 1985

April 11-18, 1985


April 17-24, 1986

  • Japanese companies are allowed for the first time, including Seiko





April 19-26, 1990


April 18-25, 1991



April 22-29, 1993

This was the first year that the new SIHH, just three years old, would attract major brands like Cartier, Piaget, Baume & Mercier, Yves Saint-Laurent, Gerald Genta, and Frank Muller to Geneva. Omega returned to Basel to occupy the space left vacant.



April 26-May 3, 1995



Press conference April 9, Public opening April 10-17, 1997


Press day, April 21, Public opening, April 22-29, 1998

BASEL 1999

Basel Fair 2000

Basel Fair 2001

Basel Fair 2002

Baselworld 2003

April 3-10, 2003

This edition of BaselWorld proved controversial, as watchmakers from Asia (primarily Hong Kong, but also China, Singapore, and Vietnam_ were relocated to Zurich and thus largely overlooked. The decision was reversed the next year after the threat of a major lawsuit. The fair also suffered due to the SARS epidemic.

Baselworld 2004

Baselworld 2005

Baselworld 2006

Baselworld 2007

April 12-19, 2007

Baselworld 2008

Baselworld 2009

Baselworld 2010

March 18-25, 2010

Baselworld 2011

Baselworld 2012

Baselworld 2013

April 25-May 2, 2013

Baselworld 2014

Baselworld 2015

Baselworld 2016

Baselworld 2017

Baselworld 2018

Baselworld 2019

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baselworld.txt · Last modified: 11.10.2021 17:10 (external edit)

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