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Watch and jewelery fair

The BASELWORLD is the largest and most important watch and jewelery fair in the world. It takes place each spring at Basel.

The fair carries the name BASELWORLD since 2003.

Swatch Group announced in 2018 that they would no longer attend Baselworld with any of their brands, and the show has been reduced by one day. In 2019 it was announced that SIHH and BaselWorld would be held in successive weeks in April.



The Basel Fair began in 1917 as the Schweizer Mustermesse Basel (MUBA), and included Swiss watch Manufacturers for the first time in 1925. In 1931, a dedicated pavilion was added for watches, known as the Schweizer Uhrenmesse.

In 1973, the first Europäische Uhren und Schmuckmesse (EUSM or "European Watch, Clock and Jewellery Fair") was held within the MUBA. This is usually considered to be the first in the series of Watch fairs in Basel, and future events were numbered from this year. The Mustermesse Basel changed its name to BASEL in 1983 and became an independent entity specifically focused on watches, clocks, and jewelry in 1994. In 1986, BASEL was opened to brands from outside Europe for the first time. The show was renamed Baselworld in 2003.

In 2020, before the global pandemic, many brands announced that they would no longer be involved in Baselworld. This was made worse as the show was postponed due to the Covid-19 pandemic and ultimately cancelled. It was re-launched as a "year-round marketing and communications platform" but the in-person show was re-launched later that year as HourUniverse.

Swiss Industries Fair, Basel, 1952

Swiss Industries Fair, Basel, 1953

Swiss Industries Fair, Basel, 1954

Swiss Industries Fair, Basel, 1955

Swiss Industries Fair, Basel, 1956

April 14-24, 1956

Swiss Industries Fair, Basel, 1957

April 27-May 7, 1957

Swiss Industries Fair, Basel, 1958

April 12-22, 1958

Swiss Industries Fair, Basel, 1959

Swiss Industries Fair, Basel, 1960

April 23-May 3, 1960

Swiss Industries Fair, Basel, 1961

Swiss Watch Fair, Basel, 1962

March 31-April 10, 1962

Swiss Watch Fair, Basel, 1963

April 20-30, 1963

Swiss Watch Fair, Basel, 1964

Swiss Watch Fair, Basel, 1965

April 24-May 4, 1965

Swiss Watch Fair, Basel, 1966

50th anniversary, April 16-26, 1966

Basel Fair, 1969

Basel Fair, 1970

Basel Fair, 1971

Basel Fair, 1972

This was the first year that other European watch companies attended the Basel Fair. It was well-attended by French and German watch companies in particular. This fair included mechanical digital watches, electric watches, tuning fork, and various types of quartz movements.

European Watch, Clock and Jewellery Fair, 1973

April 7-17, 1973 The watch fair was officially separate from the rest of the Basel Fair. This is considered the first Basel Watch Fair.

Basel Fair, 1980

April 19-28, 1980

Basel Fair, 1981

  • Eterna celebrates their 125th anniversary

Basel Fair, 1984

April 5-12, 1984

Basel Fair, 1985

April 11-18, 1985


April 17-24, 1986

  • Japanese companies are allowed for the first time, including Seiko







April 4-11, 1992




April 26-May 3, 1995


April 18-25, 1996


Press conference April 9, Public opening April 10-17, 1997


Press day, April 21, Public opening, April 22-29, 1998

BASEL 1999

Basel Fair 2000

Basel Fair 2001

Basel Fair 2002

Baselworld 2003

April 3-10, 2003

Baselworld 2004

Baselworld 2005

Baselworld 2006

March 30-April 6, 2006

Baselworld 2007

April 12-19, 2007

Baselworld 2008

April 3-10, 2008

Baselworld 2009

March 26-April 2, 2009

Baselworld 2010

March 18-25, 2010

Baselworld 2011

Baselworld 2012

Baselworld 2013

April 25-May 2, 2013

Baselworld 2014

Baselworld 2015

Baselworld 2016

Baselworld 2017

Baselworld 2018

Baselworld 2019

HourUniverse 2021

The re-launched show, now called HourUniverse, is to be held in Basel on April 8-12, 2021.